It all started in early 2006 with a mission to control those unruly bra straps.  We knew that products existed, but we wanted something better. The fact that we had no design experience didn’t stop us. Our mandate was to create something simple and something that worked. And that’s exactly what we did.

Embrace The Bra Strap Solution is an original and patented design. A bra strap converter that’s simple to use, discreet and comfortable. Its synergy of style and function has made it the solution for thousands of women. Recommended by some of the most reputable bra fitters in North America, Embrace is also sold through lingerie retailers and specialty boutiques.

But it doesn't stop there, were just getting started. The success of The Bra Strap Solution has spawned a line of equally fabulous Embrace products for 2008. Just wait and see.